I’m introducing a new series that I am SO excited for. There are a lot of festival fashion brands in the space. Some big and some small. I wanted to feature some brands that I think are truly talented and challenging the status quo in festival fashion. So for the next couple of weeks I will be highlighting FIVE festival fashion brands to watch in 2019. I was so honored to interview these brands. It was a real treat getting to know them more as well and I am so excited to share their answers so you can get to know them better.
Meet Tasteful Girl created by Tara, a 22 year old living in Salt Lake City, Utah. She’s tag teamed with her mom (yes that’s right!!) to bring dynamic outfits to the festival scene. Keep reading to learn more about why Tasteful Girl is a brand to watch in 2019!
What inspired you to start Tasteful Girl?
About 5 years ago, my good friend at the time took my to my first rave. I fell in love with the scene, and haven’t stopped going to festivals/raves ever since. Me and my friend at the time liked to match our outfits at every show, and wear glitter and crazy hair. I saw that the rave scene was changing, and straying away from furry boots and rave bras. I saw an opportunity to bring my love for fashion & passion into the market. I knew that I had unique Taste, and I had always dreamed of designing clothing! I was working at clothing company at the time, and I was a slave to my boss. One day I just decided, screw being some one else’s servant! I began working on pursuing my own dreams ever since.
Any meaning behind the name?
The meaning behind the name Tasteful Girl is just that. A tasteful girl has great TASTE for all things in life. To me, a Tasteful Girl is a female who not only has impeccable TASTE in fashion, but also dares to be different and stand out amongst the crowd. She loves music, art, creativity, and is passionate about the things/people she loves. Even though she loves beautiful things, she is humble and helps the people around her. She is the girl on fire!!
What differentiates you between other brands?
I think our style differentiates us from other brands. I always say, I will never ever copy anyone! All designs come out of my head, and I really try to stay true to having fashion forward items. I also think the direction we are going with our Tasteful Girls really sets us apart to. We are going to give the Tasteful Girls that really want it, an opportunity to design & create their own collection that will be sold on our site. My passion is to help these girls learn about themselves and really help them succeed! I would love to open new doors for them.
Do you do this full-time?
As of this week, I do this full time now! I finally put in my 2 weeks and my 9-5 job to work on Tasteful Girl full time. 🙂
Favorite part of your job
My favorite part of my job, is of course meeting all of the girls that connect with our brand! My favorite thing is to meet and connect with another Tasteful Girl! It gives me life and keeps me going. Knowing that some one out there believes in my dreams makes me tear up every time. I also really enjoy being creative, whether it be designing an outfit, or planning a photoshoot. I LIVE for this!
Favorite festival you have been to
My favorite festival has to be EDCLV for sure! It was the first huge festival I have ever been to, so it will always be in my heart!
Favorite artist
My favorite artist…. goodness this is a hard one! Kaskade got me into EDM, he is a grandpa of the industry. The youngins may not understand this one but he will always be a favorite of mine. I would have to say my other obsession right now is Rezz… how could you not be obsessed with her!?
What can we expect from your brand in 2019?
In 2019… you can expect the best festival season collection YET. I am going to be spending every waking moment this winter designing, producing, and perfecting our site. I can’t WAIT for you guys to see what we have in store! You can also expect to see collections from a few of our Tasteful Girls! 🙂
Anything else you’d want my readers to know?
One last thing I would love for you guys to know about Tasteful Girl is that my mom is actually the person who sews everything. She is so amazing, and such a hard working women! She has always believed in me, and Tasteful Girl would be nothing without her. I remember the day I came home and said “Mom I’m starting a rave clothing brand and you’re going to sew it for me!” Lol. Go mom!!!
You can find and shop Tasetful Girl at www.thetastefulgirl.com.
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